The client is a subscription box service business that is headquartered in London, UK. Having been established for just six months, they’re looking to grow their visual brand as they look to launch their new products within the next six months. They’re open to changing their name to fit the new visual brand.
The subscription boxes they provide are items that aid and improve mental health. Such items include aromatherapy diffusers, mindfulness exercise sheets, adult colouring books, stress balls, fidget toys, gratitude prompts and cards, and so on.
The business wants to visually present themselves as a company that values empathy, trust, and care, which is synonymous with companies of this type. What sets them apart is the ongoing support that’s available in their mobile apps. It’s not just a subscription-based service, they’re a wellbeing service where the main component is subscription boxes. The items within the boxes are tools to help their customers, the app is no different. The app is free of charge for those who are subscribed.
Other key themes of this business:
· Friendly
· Tech-Adoptive
· Non-Exploitative
· Understanding
· Calm
· Voice of Reason
